You change the tone - Media Coverage Should Be toned With Software (2)
Posted by: Noe / Category: Public_RelationsAfter reading the article, it is easier to answer the question “What is the story of an important, balanced, or support our organization?” From: “What is the story of the negative, neutral or positive?”
When it comes to ringing will not always black or white, but I prefer to leave the gray zone for communication rather than trained professionals to try-out of the application software.
When it comes to ringing will not always black or white, but I prefer to leave the gray zone for communication rather than trained professionals to try-out of the application software.
Exceed the rank articles by using the tone CBS card tally, meaning and other metrics can be used in tandem to make the analysis and even more powerful. Scorecard using the following scorecard range, from - 5-5, to give more in depth analysis.
Rating Criteria
5 Mention supports four of the following: Key Messages; Interview; Photo; Call To Action
4 Mention supports three as follows: Key Messages; Interview; Photo; Call To Action
Mention 3 supports two as follows: Key Messages; Interview; Photo; Call To Action
2 Mention supports one of the following: Key Messages; Interview; Photo; Call To Action
1 support
Balanced 0
-1 Critical
-2 Critical Mention one of the following: Executive Mention Negative, Positive Mention Competitor; Consumer Complaint directly; sustainable Issues
-3 Critical Mention two of the following: Executive Mention Negative, Positive Mention Competitor; Consumer Complaint directly; sustainable Issues
-4 Critical Mention three of the following: Executive Mention Negative, Positive Mention Competitor; Consumer Complaint directly; sustainable Issues
-5 Critical Mention of four of the following: Executive Mention Negative, Positive Mention Competitor; Consumer Complaint directly; sustainable Issues
After each story is fine, the rest of the analysis can be automated by your software solutions. Tone that can be used independently to determine the percentage of success of the campaign by CBS story, but the tone can also be used together with the rest of the analysis to identify possible media bias or a problem area or area publications. Media always analyze your organization … why not return the favors?
Media monitoring and analysis of new technologies that change the face of media relations activities and provide a huge investment, but determining the impact of a news organization you should be kept in the hands of the people for a while.












